You’ve all heard of the infamous elevator pitch—the three to four sentences that describe the essence of what your company does. It’s the first opportunity to hook in your investor. It’s the entry point that will (hopefully) result in a deeper discussion about your company.
A well-crafted elevator pitch will make people want to know more about who you are and what your company does. A poorly crafted one, on the other hand, could close the door to a potential investor. Because you typically have no more than 15 to 20 seconds to leave a lasting impression, you need to make those seconds count.
Here are the top ten rules of the elevator pitch: