To win over the hearts and minds of investors, you need to tell a good, clear, easy-to-repeat story—the story of an exciting new startup. Pitching is in many ways an art form. You will need to create a pitch deck that conveys the story of your startup. Below we outline the basics of what you need to tell a good story and excite investors.
Cover Slide: Company name, tagline, location, presenter’s name and title.
Slide 1: Company Overview.
Slide 2: Team.
Slide 3: Problem/Opportunity.
Slide 3.1: Problem/Opportunity Size.
Slide 4: Solution.
Slide 4.1: Secret Sauce/Intellectual Property.
Slide 5: Benefits/Value.
Slide 6: Competitive Advantage.
Slide 6.1: Competitive Advantage Matrix.
Slide 7: Go to Market Strategy.
Slide 8: Business Model.
Slide 9: Financial Projections.
Slide 10: Financing Requirements/Milestones.
Closing Inspiration Slide.
So here we have a good general outline for pitching your company. Remember that this is just a template, and that you should not get fixated on using this or any other template. You should know the issues about your company that investors are most concerned about. Those are the issues you need to concentrate on. Make sure you address all the predictable “burning questions” as early as you can in your presentation, even if it means violating the sequence above.
For more tips on pitching, and other topics, visit our Resources for Entrepreneurs page.